While studying at the London College of Fashion in my Social Media and Online Communication course, I had the opportunity to create a social media campaign for a brand of my choice. I decided to discuss one of my favorite luxury fashion labels Rodarte. My social media suggestion for the brand was to use the models seen above in the SS20 lookbook to create a social media campaign involving short videos of the models showing the viewers their "favorite LA spot." I chose LA as the city of focus as the Rodarte sisters are from California, and The Golden State often provides the sisters with much inspiration. The models would wear their Rodarte frocks to their favorite spot, and in turn, would be able to connect with the viewers showing a more relatable side to the brand.